I see this as the crux of the problem.

Even with all the increased awareness of UX & Design being a significant contributor towards building successful businesses, as amplified by the coverage companies like Apple, AirBnB and Instagram received and later software/tech behemoths like Microsoft and Google finally starting to look at Design seriously, we are STILL nowhere near an ideal proportion between engineers and designers in most teams. I guess with 90% of startups fizzling out in the first 12 months of launch, this does get reflected in the product that they put out for their audience.



Product Design Leader

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